Lateral thinking is a term coined by Edward de Bono, a Maltese psychologist, physician, and writer, although it may have been an idea whose time was ready. De Bono defines Lateral Thinking as methods of thinking concerned with changing concepts and perception. He invented the term â€˜lateral thinking'. It was first written up in a book called â€œThe Use of Lateral Thinkingâ€�. (1967) It is similar to creative thinking. It is also seeking to solve problems by unorthodox or apparently illogical methods. â€œA set of systematic techniques used for changing concepts and perceptions and generating new onesâ€�, (de Bono, 1967) â€œExploring multiple possibilities and approaches instead of pursuing a single approach.â€� (Infinite Innovations, 1997)There are numerous ways of defining lateral thinking, ranging from the illustrative to the technical. First, â€œYou cannot dig a hole in a different place by digging the same hole deeperâ€� (de Bono, 1997a) This means that trying harder in the same direction may not be as useful as changing direction.
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